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Behind the scenes of an internship by Sami Jo Heitsch

In class Dr. Landreville taught us that, “The ability to tell a good story with video is a difficult yet important skill for journalists and communicators to learn. Video is not just on TV anymore — you can find video stories online and on mobile devices as well.”

Out of all of our assignments, this was the assignment I have been most looking forward to. This summer I worked on creating videos for a media relations company, and what I learned was that you can bring an event to life and show a different side of an event that most people would otherwise not have the opportunity to experience. Recently I have been working a lot of internship positions, and because of my experience I decided to take a journalistic view on the advantages and disadvantages of internships. I learned that if interns generate revenue for a company but do not receive money for their work, they have the right through the Bureau of Labor Statistics to sue the company they interned for. There are actually six factors that help interns decide whether or not a work program is for the intern’s educational benefit or the advantage of their employer.

The six factors include the internship is similar to training which would be given in an educational environment, the internship experience is for the benefit of the intern, the intern does not displace regular employees, the employer that provides the training derives no immediate advantage from the activities of the intern, the intern is not entitled to a job at the conclusion of the internship and the intern is not entitled to wages for the time spent in the internship.

Here is the link to my video: http://youtu.be/yR_PiooTVVo

I enjoyed reporting on an event that I am passionate about. I enjoyed how the people I interviewed made the story come to life, and I really enjoyed editing the project. The hardest part about this task was my time crunch. Researching an event, creating footage and editing the video takes a lot of time and as a full time student and a part time employee of the Hilton Garden Inn that was the most difficult part about this assignment.

There were not many surprises that I encountered during this assignment. Because I have done editing before I was comfortable with interviewing and making my event come to life. I wish my video could have been a lot longer because I would have implemented a lot more interviews and different departments that offer internships.

I am extremely passionate about using video, and as I am writing this blog I am actually sitting in an airport on my way to the National Finals Rodeo (NFR) in Las Vegas, Nevada to work for a video company that live broadcasts the rodeo. I am looking forward to learning more sophisticated ways to use video and I definitely see myself using these skills in my future career.

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AFA Leaders Conference #afalc2013 @AgFutureAmerica

When using Twitter a reporter can create a presence and garner an audience to promote and represent events. In class we focused on the important factors to keep in mind when utilizing social media to promote an event. These factors include knowing the basics, sharing and gathering information, brand management, contributing to the community, engaging with the community, stating your opinion while remaining professional, and positively representing the organization and event.

Recently I attended a leadership conference in Kansas City, Missouri. The conference promoted their use of Twitter during the event and promoted the delegates to utilize Twitter during the conference as much as possible. I took this as an advantage to promote the event and share with my followers what was happening at the 2013 Agriculture Future of America (AFA) Conference using Twitter. The hashtag used for the event was #afalc2013 and the organizations handle was @AgFutureAmerica. The conference also included a number of guest speakers who also had their own handles that I was able to implement during the event.

Check out my Twitter account to see my live Tweeting at the AFA Leaders Conference. @SamiJoHeitsch

What I enjoyed most about Tweeting this event was continuously updating my Twitter followers about what myself and the AFA delegates were being taught. However, this was challenging for me because my duties were not to serve as a public relations worker, I was primarily there to serve as a participant. This lead to some of my Tweets being used in the first person view. I did my best to stay in the third person view, but I am glad we were given this assignment because I realized I have to prepare myself for the given role when I attend an event. These roles are whether or not I am promoting the event as a public relations representative or a participant. For this reason, instead of interviewing other delegates, I retweeted what they were saying during the conference. I thought this was a creative way to share their opinions and gain more followers on Twitter.

Once I returned from Missouri, I spoke to a lot of people and they shared with me that they enjoyed following me and reading about the AFA Leaders Conference. I really enjoy using social media to promote events and I know I will utilize it in my future career.

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“Dancing at UW,” soundslides project with Brittany Hamilton.

“When you gather audio and photos for a news story, you are making the story more marketable. Your story can now be told with images, with sound, or with both. Not only will you have captions for your photos, but you’ll have a voice and ambient noise that compliment the captions.” This is a perfect description used on the uwyojournalism blog to describe the purpose of creating a Soundslides project.

Soundslides is a program that we used to combine audio and photography to make a final presentation on “Dancing at UW.” Brittany Hamilton and I worked as partners. We divided the work into photography and audio. Brittany focused on the photography and I focused on the audio. Brittany was an absolute joy to work with, and I believe we challenged our creative thinking and created an innovative news angle that does a great job promoting dance organizations at the University of Wyoming.

Brittany and I had a challenging task deciding what dance organizations to implement into our story. I believe we did a great job picking Zumba, Belly Dancing and Cowboy Country Swing Club, and it was a lot of fun creating this project and accumulating the audio and photographs to do so. Brittany did a fabulous job taking the pictures and I believe the continuity between the photographs and the audio blends seamlessly.

Brittany was the mastermind behind using Soundslides. I did run into an obstacle when trying to upload the audio. Brittany uses a Dell computer and I use an Apple computer, so we had to do a lot of converting the files and emailing to make it compatible for the Soundslides system. Once we were able to resolve those problems it came together. The only other problem we ran into was having more time to finish the project, as I had to leave early for my leadership conference.

If I would have changed something about this project it would have been the amount of time we had for the project. This story could have easily covered eight minutes. But I am grateful to learn the techniques of shortening stories and interviewing for short soundbites.

Check out the video: Dancing Around the University of Wyoming

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“My Name is Denise Caskey and I am a practicing Pagan,” by Sami Jo Heitsch

Photo by brandingirononline.info

Photo by brandingirononline.info
Video by Pagan101

When Mike Brown came and spoke to our class about using the Audacity program, my favorite quote from him was, “Editing audio is actively creating pictures in your mind.”

I enjoyed audio editing using Audacity. This was my first time using the Audacity program and I am not sure I took full advantage of the different tools and effects. However, I did implement a lot of fade in and out effects and I adjusted the amplitude and frequency.

The tool that helped me the most during my audio editing experience was the zoom tool. The zoom tool makes it really easy to precisely delete the audio that I did not need, and not take away sound that was vital to the story.

The only challenge that I faced was exporting the audio into the MP3 version and getting it uploaded into Soundcloud. The only reason that became an issue was because the UW internet was not working correctly and Soundcould would not upload the audio. Once I uploaded the file on my personal computer I did not have any problems.

After editing Denise’s audio, I have decided I that really enjoy audio editing and interviewing. Mike Brown was correct when he said you are actively creating a picture in your mind, and as the mastermind creating the audio, it becomes addicting. I hope to find a career where I can edit audio and bring different stories to life.

Here is my final edited audio story, “My name is Denise Caskey and I am a practicing Pagan.”

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Raw Audio File: Denise Caskey

When we started the lecture and reviewed “The Art of Gathering Audio,” I knew that this was going to be a challenging assignment. After learning the 15 tips for interviewing someone with an audio recorder, I was prepared to choose a quiet location and engage with my interviewee.

Here is my raw audio file:

Photo by dcaskey.com

Photo by dcaskey.com
Link to Pagan101

Interviewing Denise was a lot of fun. I enjoyed learning about her practice of being a Pagan. I felt comfortable interviewing Denise with an audio recorder. I mentally prepared myself to be quiet and to ask good questions that would encourage Denise to give interesting facts. We set the audio recorder on a table and did not touch it at all. That made it easier for us to focus on each other and what we were saying, rather than focus on the recorder. That resulted in Denise going a little over time, but because I was unfamiliar with the recorder I had to ask her how to turn it off. That could have been avoided by knowing where the button was before interviewing, but that is why I am in this class learning how to interview.

I learned from this experience that the more eye contact you make with someone and avoid looking at the recorder, the more focused the interviewee will be. I enjoyed learning more about Denise and it is fun to hear our voices on a recorder.

I would have liked to know the topic prior to interviewing Denise so I could have researched Paganism a little more and asked more in depth questions. We had a little background noise during our interview when Denise’s dog chose to drink some water, but that again is another learning experience.

Overall I enjoyed this assignment and I am looking forward to editing the file!

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Photojournalism at its finest.

According to Dr. Landreville, “Many journalists and communication professionals are asked to become photojournalists for particular assignments, events, and stories.”

This assignment highlights the photojournalist in me and taught me the skills needed in photojournalism. What I enjoyed about this assignment was finding unique situations and using Snapseed to make the pictures come to life.

Here are my 5 photojournalism pictures-

1. Feature (Enterprise) photo: “Color Guard All-Star”

After class last week I was walking home from the business building and I found Katie twirling her rifle. She stopped to ask me why I was taking her photograph and I explained to her my assignment. She laughed a little and I told her to act like I wasn’t there. I learned she was practicing because she is a part of the Unviersity of Wyoming Marching Band. There was an uncomfortable ambiance when I started to move around and take different shots, but I became more comfortable as I started seeing the  results. The creative devices used in this picture include color, rule of thirds, viewpoint and depth. 

23-year-old Katie Barker practices twirling her rifle on the University of Wyoming prexy's pasture. Barker has received her Bachelor of Science in Criminal Justice and is now studying Theater. You can see Barker perform with the University of Wyoming Marching Band at the Homecoming game October 12th.

23-year-old Katie Barker practices twirling her rifle on the University of Wyoming prexy’s pasture. Barker has received her bachelor of science in criminal justice and is now studying theater. You can see Barker perform with the University of Wyoming Marching Band at the Homecoming game Oct. 12, 2013.

2. Sports feature photo: “Superman”

I had a lot of fun this past weekend attending the college rodeo in Lamar, Colo. Rodeo is a sport that moves fast, but provides great photographs if you have good timing. Fortunately, for this photograph I had great timing and was able to capture the “Superman” dismount that Tate performed Sunday afternoon. I used Snapseed to enhance the color of the photograph, but there was not a lot of editing done. The creative devices used in this photograph include color, viewpoint, experimentation and background.  

Eastern Wyoming Junior College

Sheridan college saddlebronc rider Tate Schwagler flys head first into the dirt at the Lamar Community College rodeo on Oct. 6, 2013. Schwagler placed 6th overall. The last fall National Intercollegiate Rodeo Association (NIRA) rodeo will be hosted Oct. 11-13, 2013 at Laramie County Community College (LCCC) in Cheyenne, Wyo.

3. Feature (Enterprise) photo: “Meditation”

David did not know that I was taking a picture of him. I love how this photograph exemplifies “meditation.”   Ithought editing the photo to black and white enhanced the his facial expression. The creative device used is contrast .

Laramie County Community College (LCCC) Rodeo Team Coach David Browder takes a mental break before the rough stock events on October 6th in Lamar Colo.

Laramie County Community College (LCCC) rodeo team coach David Browder takes a mental break before the rough stock events on Oct. 6 in Lamar Colo.

4. Sports feature photo: “This Girl is on Fire”

This shot uses viewpoint and color to bring the event to life. Timing is what makes this photograph difficult. It catches the dirt flying, where the rope lies on the calf and the body position of Cody. “This Girl is on Fire” is a great title because Cody was one of the few girls to rope a calf during the Lamar rodeo.

Lamar Community College rodeo team member Cody Kay Brown competes in breakaway roping

Lamar Community College (LCC) rodeo team member Cody Kay Brown competes in breakaway roping at the rodeo her home team hosted in Lamar Colorado. Brown won the rodeo, roping her calf in 6.3 seconds on Sunday afternoon.

5. Feature (Enterprise) photo: “Cleaning with a View”

“Cleaning with a View” is a photograph that is proof you can stumble upon an event when you least expect it. I was driving back to work after my break on Tuesday night and I noticed this man cleaning the windows of the IPF. I stopped to take a photograph of him, and we sat for a few minutes and had a great conversation about how long he has worked for On the Spot window cleaning and why I was taking pictures of him. This photograph uses viewpoint, color and establishing size to make this photograph interesting to look at.

Neil Hanawalg works late Tuesday night washing the windows of the University of Wyoming Indoor Practice Field (IPF). Hanawalg has worked for On the Spot Window Cleaning business for 3 years.

Neil Hanawalg works late Tuesday night washing the windows of the University of Wyoming Indoor Practice Field (IPF). Hanawalg has worked for On the Spot Window Cleaning business for 3 years. On the Spot window cleaning is located in Fort Collins, Colorado.

I really enjoyed this assignment. I was surprised that people are not used to having their photograph taken when they are completing routine tasks, and it shocked me how friendly and willing they were to participate in my assignment. Photographing the rodeo was a lot of fun as well, and I learned a lot about having good timing and having a camera that has a fast shutter speed. This assignment made me want to become a photojournalist so I can get front row access into the arena to take even better pictures and earn the money to buy high tech photography equipment.

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Capturing creative devices with raw material

Photojournalism is a way for media to bring events to life through pictures. In Online Journalism we are taught that “good photojournalism begins with understanding basic composition and design principles.”

This assignment was a great opportunity to focus on creative devices used in capturing photos and analyze how these devices draw the viewer into the focal point. What made this assignment challenging – no photo editing allowed!

With no editing, here is my RAW TALENT:

photo 1

Driving through Medicine Bow National Forest. The Medicine Bow National Forest administers 1,095,384 total acres and is located across the state of Wyoming and Colorado. The Medicine Bow National Forest dates back to May 22, 1902, with the establishment of the Medicine Bow Forest Reserve by President Theodore Roosevelt.

“Traveling Wyoming” uses the leading lines as the dominant creative device. This creative device draws the viewer’s attention down the road and into the beautiful skyline. There are several other creative devices used in this photograph. They include cropping, balance, framing and depth. With the combination of these creative devices this photograph is made aesthetically pleasing to the viewer.

photo 2

Seven-year-old quarter horse named Roundup roams in the arena at Snowy Range Vet Clinic in Laramie, Wyo.

“Arena Roaming” uses the rule of thirds as the dominant creative device to draw the viewer’s attention into the focal point. The placement of the focal point in the image is what makes this photo aesthetically pleasing and catches the viewer’s attention because the horse catches the viewer’s attention immediately. The other creative devices used in this photograph include symmetry, view-point and contrast.

Beautiful landscape at the University of Wyoming prexy's pasture.

Beautiful landscape on a rainy day at the University of Wyoming prexy’s pasture.

“Rainy Day” uses depth as the dominant creative device. The viewer is immediately drawn into the foreground by the placement of the rocks, then their attention is drawn into the mid-ground of the walking path and then the viewer notices the background of the pasture and the trees in the distance. This photograph also uses color, leading lines and establishing size to make the photograph aesthetically pleasing.

Dead mouse found on the kitchen floor. The last thing a person wants to wake up to in the morning.

Dead mouse found on the kitchen floor. The last thing a person wants to wake up to in the morning.

“The Borrower” uses background as the dominant creative device to draw the attention to the main focal subject. The other creative devices that this photograph uses are balance and contrast to make the photograph aesthetically pleasing.

Plant display in the University of Wyoming College of Business

Plant display in the University of Wyoming College of Business.

“Plant Life” uses viewpoint as the dominant creative device. This is a different view of a plant that University of Wyoming College of Business students walk by every day. However, viewing this plant through the glass with the Steamboat logos framing the plant and bringing attention to the focal point. The other creative devices used in this photograph include framing, symmetry, light and balancing elements.

This assignment made me appreciate photo-editing programs. I love using Instagram, Photoshop and Snapseed to enhance the quality and drama of the photograph. I was surprised when I realized four of the pictures I chose for this assignment are portrait orientation. I learned that I need to be more creative with the orientation of my pictures. For this assignment I would have used several different cameras. However, because my cameras are all located at my parent’s house I only had the ability to use my iPhone.

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Branquinho leads the way for juvenile diabetics

Photo courtesy by Barstow Rodeo Stampede

Photo by Barstow Rodeo Stampede
Video by dLife

“If you shoot for the moon and miss, you’re still amongst the stars.” – Les Brown

This is a quote that four time world champion steer wrestler Luke Branquinho uses to motivate himself. He not only uses it to motivate himself in the rodeo arena but 33-year-old Branquinho uses it to persevere through his type 1 diabetes. According to the Juvenile Diabetes Research Foundation (JDRF), there are over three million Americans that have type 1 diabetes. As a professional athlete, Branquinho has been given the opportunity to make an impact in the lives of diabetics and serve as a role model.

Luke’s life with diabetes: “Taking Life by the Horns.”

“I was driving home and started seeing double on oncoming traffic,” said Branquinho. He was an 18-year-old college freshman, was recovering from a recent shoulder surgery and was diagnosed with type 1 diabetes. He was diagnosed with a blood glucose reading of 950mg, compared to a normal blood glucose reading of 100mg.

This California cowboy was born in Santa Maria, Calif., attended college in Coalinga, Calif. and currently resides in Los Alamos, Calif. Branquinho was raised with two older brothers, Tony and Casey. He grew up playing baseball and competing in the sport of rodeo.

“My parents have always been there to support me, and they were instrumental in helping me overcome the initial obstacles diabetes placed in my life,” said Branquinho. In some cases, diabetes is passed down through genetics; this was not necessarily the case for the Branquinho family.

“My mom’s great aunt was one of the first diabetics to receive insulin injections,” said Branquinho. His great uncle would drive to the slaughterhouse and draw insulin from the livestock’s pancreas to make the injections. Fortunately, over the past few decades, technology advancements have made it a lot easier for diabetics, like Branquinho, to receive their medicine and stay healthy. Branquinho’s third cousin was also diagnosed with type 1 diabetes. He remembers her giving herself shots and pricking her finger. Branquinho was aware of the disease, but he now had to learn how to keep himself healthy and maintain his livelihood of competing in the sport of rodeo.

“When I was diagnosed they gave me a healthy diet and taught me how to inject myself with a needle,” said Branquinho. But it took him a few days to feel comfortable giving himself an insulin shot.

“Managing diabetes is a challenging task,” said Branquinho. He is connected to a Dexcom Continuous Glucose Monitor, an insulin pump and he tests his blood sugar throughout the day. But with the support of his friends and family he is able to “take life by the horns” and live a life doing what he loves.

“The Branquinho Family”

Photo by Branquinho Facebook Fan Club

Photo by Luke Branquinho Facebook Fan Club: Luke and wife Lindsay.

Luke met his wife Lindsay in 2003. They married on November 27, 2004. They have two sons, Mark Cade (born June 7, 2008) and Jameson (July 15, 2010.) According to an article written by an Epidemiologist at Harvard School of Public Health, he states, “If the father has type 1 diabetes, the risk is about 1 in 10 (10 percent) that his child will develop type 1 diabetes.”

“The fear of our kids being diagnosed with diabetes was never a concern,” said Branquinho, “With technology now a days you can learn to live with it and learn how to deal with it.”

Branquinho travels 300 days a year competing in Professional Rodeo Cowboys Association (PRCA) rodeos. In his free time he enjoys hunting, fishing, golfing, spending time with his boys and helping his wife run their business “Lady Bug Boutique.”

“Shoot for the Moon!” Advice from Branquinho

“When I was diagnosed, human nature made me think ‘my life is over,’ I thought I was done competing in rodeo,” said Branquinho. It didn’t take long for him to realize that he was able to live his life competing in rodeo and managing his diabetes.

“Managing diabetes is just like doing chores, you have to learn how to complete your chores every day and live with it,” said Branquinho. That is the advice he gives to diabetics. He lives his life just as a normal human being. “It doesn’t matter whether I am a professional or not, I have to take care of myself to stay healthy.”

Many people recognize Branquinho for his “booty shake” that he performs after a fast steer wrestling run. However, there is much more about this national champion steer wrestler that makes him a leader inside and outside of the arena.

Photo by Mike Copeman

Photo by Mike Copeman: Branquinho Shake
Video by YouTube: Branquinho Shake

Following Branquinho’s Path

There are many people in this world that look to Branquinho as a role model. What makes this role model unique is his ability to advocate for juvenile diabetes and promote the sport of rodeo through his hard work ethic, his family oriented values and his ability to overcome any obstacle placed in his life.

Austin Reese, seven years old, is a Casper, Wyo., cowboy that looks up to Branquinho. He has been a fan of Branquinho’s since he was two. Reese knows where he is competing, where he is sitting in the PRCA standings and hopes one day he will be competing at the professional level like Branquinho.

“Luke knows how to get it done,” shares Reese, “He has really nice horses, and he works hard.” His father described that every chance Reese gets he will spend hours watching Branquinho compete.

Austin Reese

Austin Reese

“He is a great role model and has taught Austin to work hard and keep his eye on the prize,” said Reese’s father. Branquinho is a role model for cowboys hoping to compete at the national level, but he is also a role model for juvenile diabetics. Wayne Foster, 24 years old, shares how Branquinho has been motivation for him to manage his diabetes and continue to work hard in his life.

“I was diagnosed at age 7,” said Foster, “Diabetes can be challenging, but to watch Branquinho manage his diabetes as a professional athlete motivates me to continue managing my diabetes.” This motivation has helped Foster become a hard working man and a role model for other juvenile diabetics.

What’s next for Branquinho?

Five years from now, Branquinho pictures himself spending time on his ranch and working cows. Managing his diabetes will be a lifelong “chore” that he will accomplish every day. He enjoys when people keep updated with what he is doing; from managing his diabetes to qualifying for the National Finals Rodeo. You can do this by following his Facebook Fan Club Page, and staying updated on the PRCA website.

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Website usability investigation

business-child-kid-computer-intern-300x225

Using a website should be simple

Growing up in a digital industry, navigating through a web page becomes second nature. However; after reading chapter 4 from our textbook “The Multimedia Journalist: Storytelling for Today’s Media Landscape”, I realize how important it is to implement the 10 navigation structure tips into my web page and conduct usability tests. I also enjoyed comparing what I documented to what my roommate Katie documented.

The 100 gallons website was enlightening. In chronological order both mine and Katie’s navigation consisted of watching the initial video, browsing through the collage links, watching two of the videos implemented in the collage, opening the four links on the bottom of the web page and reading more about the organization Powering a Nation.

When I conducted my usability test the initial video grabbed my attention. It made me smile, laugh, cry and feel afraid. However; once the video ended, I realized the link attachments on the web page were not compatible with Explorer. The only navigation I could conduct in Explorer was viewing the initial video and open the four links on the bottom of the web page.

Once I opened Mozilla Firefox there was a lot more navigation I was able to conduct. The video was the same, but on the bottom of the player white bubbles linked to stories that related to the content in the video. Those stories were also shared in a collage that was revealed once the video ended. Katie and I both recognized that there was a lot of water statistics photo(4)provided in the collage, the white bubbles and the added links. However, Katie and I both agreed that it would be more powerful to implement that information into the initial video. There is not a lot of branding when you open the webpage, and because there was no branding we had a lot of questions about the purpose of the web page.

The major problem that occurred during our usability tests was the compatibility of the web browsers. Initially I investigated that Explorer would not open the links or the collage and Katie investigated that Safari struggled loading the video and opening different links. Because it took a long time to load the videos for Katie, she lost interest in the web page quickly.

Katie and I both enjoyed the large navigation buttons in the collage. There was a lot of non-linearity implemented into the 100 gallons web page. It was easy to return to the home page and find the creators of the 100 gallon project. It is strange that we had to link to a different web page to find the creators of 100 gallons, but once we found the Powering a Nation web page, it was simple to locate it or go back to the 100 gallons web page. The biggest navigation tip that 100 gallons did not follow was providing more than 7 options for navigation. The collage has twenty options and that amount makes it extremely confusing and overwhelming. The site is lacking clear labels and descriptions and the design of the web page was not clear and simple.

Three things that I would change about this web page is the simplicity of the design, defining a clear purpose and brand name and implement facts into the initial video.

Three things that I would not change about this web page is the placement of the initial video, the facts and statistics and the diversity of industries and people involved in the page.

Powering a Nation’s mission is inspiring. They want to restore and encourage a sense of respect and wonder to our cultural view of water and to start a conversation about water problems and solutions in our country. This assignment inspired me to make a difference in our world. It taught me the do’s and dont’s when building and designing navigation structures on my web page.

– Sami Jo

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My News Diet

Photo Cred: Global Innovation Systems

Photo by Global Innovation Systems

My news diet consists primarily of electronic fast food. Having been raised on a digital diet, I enjoy grazing the buffet of pictures and munching on catchy headlines. When I come upon a story that satisfies my appetite I will enjoy the entire meal. Print media has never been an option I commonly choose. However, when I get a craving for holding a newspaper in my hands I will read the Boomerang, the Tribune Eagle and the New York Times.

My menu consists of both informative and entertainment cuisines. I enjoy staying updated on current events using Google News and USA Today. TMZ, Professional Rodeo Cowboys Association (PRCA) webpage and news shared on Facebook and Twitter keep me socially updated. I am an avid television viewer. I love watching local stations including CBS and Fox networks, as well as the national networks. It is common for me to stumble across a current event on YouTube and watch some of my favorite celebrities interview on personality shows.

I am a firm believer of creating my own opinion on a biased issue by researching and accumulating facts from several credible news sites. I validate their credibility by comparing facts to other networks and reporters. I do enjoy using the Google search engine to quickly find statistics and facts to answer questions related to the news.

The dessert menu of my news diet would be entertainment news. I consider it informative because the content makes up such a large part of our world. Entertainment news is also instrumental in my life because it is how I plan to make a living someday. This became evident to me when I worked as an intern for a marketing company that creates press releases, feature stories and a lot of newsworthy content for PRCA events. I worked at the College National Finals Rodeo (CNFR) and Cheyenne Frontier Days, as well as created footage for Facebook, Twitter and Instagram. These media outlets became great tools to share information to our audience. It also became an educational tool to share biographies about the PRCA contestants as well as share updated rodeo results. The CNFR was also an opportunity for me to work with ESPNU personnel and meet their freelance personality, Maria Prekeges.

ESPNU Personality - Maria Prekeges

ESPNU Personality – Maria Prekeges

What I love most about pursuing a career in the industry of entertainment news is the opportunity to share my passion with the people around me including my friends, family and strangers. The information I share includes Twitter handles, Facebook links and other outlets where they can find information about the rodeos I work for. I enjoy digital media because organizations can reach audiences from around the world. Most everyone I speak to agrees on the topic of rodeo and supports the PRCA. There are anti-rodeo organizations that disagree with the sport, and as an industry it is our job to try and counter their arguments by being truthful and transparent.

If there was something that I would change about my news diet, it would be creating a more balanced plate. My sweet tooth (entertainment news) makes up a large portion of my meal. The reason I would change this is because I enjoy learning about current events; however, I struggle with taking the time to read the material.

At the end of the day I feel satisfied with my news diet! I love the digital media industry and I can’t wait to see how my appetite changes over the next few years!

– Sami Jo